The operators are now facing various challenges including tough competition from other operators as they are offering a wide range of services to their customers.
In order to compete and survive in the market, the operators need to differentiate and offer high revenue services.
Developing a new service takes a lot of time, so in order to make this process much faster and cheaper, Service Delivery Platforms have been developed which allows the operators to develop and deploy new services much faster.
Deployment of SDP changes the way the service providers do their business. It gives the service providers an advantage to do subscriber profiling and focus on personalization of the services provided to the subscribers which will in return increase service provider