The Next Best Action solution helps to translate all the information you know about a customer (within and external to the enterprise) into actions or interactions that make sense to the customer, driving long-term customer loyalty and value. It brings together customer care strategies across your business functions such as marketing, customer retention, service, billing, and customer satisfaction. By bringing these strategies together, each strategy acts to maximize the value given to customer.
It allows providing :
The action sets are derived from customer profiling, interaction history and last set of actions.