Sponsored Call Platform

Suppose, a customer care executive communicates to you via an automated voice call or SMS/USSD to give you the latest offers on your number, how many times do we actually listen to their call?

In a research, we found that 30-35% calls are answered and approximately 40% listen to that call for half the duration.

To avoid this problem for the operator, we have a service called Sponsored Call in which when an A party calls to a B-party, the calls gets routed from A-Party MSC to the sponsored call server which then plays a message to party A. After the completion of the message the call gets routed back and lands on party B


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