The new age Radio that is “The FM” is still restricted to metros and a few relatively big towns. The majority of our population reside in rural areas and smaller towns and they have access to National Radio channels only. There is a need to improve the quality of entertainment for this population and Live FM streaming can help in improving that.
This service provides an opportunity and platform for Radio streaming across wider audiences. It is completely personalized and available on demand on any mobile handset and that too with attractive packaging and pricing.